The Victoria’s Secret fashion show is back, this time with its “angels” landing on the West Coast.
Although it is rarely mentioned in the same breath as brands such as Ralph Lauren or Calvin Klein, there are arguments to be made that Victoria’s Secret is one of America’s biggest fashion exports. Despite its limited product line—bras, lingerie, and perfumes—it captivates consumers.While some other brands may have the right to boast about putting on the most exclusive fashion shows, Victoria’s Secret actually makes it happen.
Top models on the catwalk
The Victoria’s Secret show is back, this time with its “angels” landing on the West Coast. This year’s fashion show is taking place at the Sony Center in Los Angeles, where a lineup of top models (Gigi Hadid, Paloma Elsesser, Adriana Lima, Candice Swanepoel, Ashley Graham, Joan Smalls, and many others) took to the runway alongside pop stars who showcase the brand’s cultural (and economic) power. And, of course, the return of the brand’s much-talked-about Fantasy Bra—a figure-hugging lingerie piece encrusted with diamonds—was unveiled on a VIP model.
The New Era
It’s no big secret that Victoria’s Secret is divisive—misogynistic to some, old-fashioned fun to others. Selman (who was appointed executive vice president and chief creative officer last year) managed to add a layer of sophistication on top that elevates the boudoir romp to a new level of sophistication. “I don’t want to dress women like dolls or in suits,” says Selman. “I want it to be fun, and I want it to be serious at the same time, but always with the utmost respect for women.”
“We don’t have to lose what the brand inherently stands for without being a modern, inclusive version of it,” he added. “The two can coexist.”
Behind the scenes at one of the world’s biggest fashion shows.
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